Wellness isn’t about willpower; it’s about who can afford to participate.

Wellness used to mean something simple: taking care of your body, your mind, your basic health. But lately, it feels more like a luxury brand than a lifestyle. Between $20 smoothies, $3,000 retreats, and “non-toxic” products that cost half your rent, the message is clear—clean living is for those with money to burn. If you can’t afford infrared saunas or adaptogenic mushroom powders, are you even trying?
The problem isn’t wanting to feel better. The problem is when feeling better becomes something you have to buy your way into. Wellness culture loves to say it’s about discipline and self-love, but the fine print always reads: “Terms and conditions apply.” The more the industry grows, the more obvious it becomes that many of these health trends aren’t just about feeling good—they’re about proving you belong in the right socioeconomic tier.








