If glowing skin had a secret, it wouldn’t be $80 and influencer-approved.

Health trends have officially entered their glitter era—shiny, expensive, and full of empty promises. From chlorophyll drops to gemstone-infused water bottles, wellness culture now runs on aesthetics more than science. These trends look great on a shelf and even better in a Reels highlight, but once the sparkle fades, you’re often left wondering what exactly you paid for. Spoiler: it’s usually packaging, not results.
That’s the thing about modern “health”—it’s been rebranded as a lifestyle accessory. The more minimal the label and the more dramatic the claim, the more likely it’s a glorified placebo wrapped in a pastel gradient. Some of these fads are harmless fun. Others are just quietly draining your wallet while doing next to nothing for your body. So before restocking your cart, take a beat. These are the health trends that sparkle hard—but flop even harder.